January 11, 2014


This was a class assignment where I was assigned to create the branding and packaging for a product of our choosing. All we were given was the company name, Urban Farming. I came up with the idea of selling a kit that has all the seeds to grow your own salsa. The product is call Proseeds which is a play off of the word proceeds. In theory a portion of the “proceeds” would go to a relevant charity.
I designed the logo to convey the idea behind the company showing a barn in a city. The packaging is a simple wood box with a magnetic snap lid. On the back is a salsa recipe along with a description of the product. Inside are the seed packets.

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